Aurascape
Work Performed:
- Visual identity
- Web design
Aurascape is a cybersecurity company that empowers businesses to innovate fearlessly in the age of AI, redefining how organizations protect data and users through an AI-native security platform. In 2025, the company emerged from stealth with $50M in funding. I was brought in to help define their brand identity ahead of launch by building on their initial foundation of a logo, color palette, and typography.
I developed a visual identity based on the harmony and power of nature, as a metaphor for the trust that they instill in their customers and the robustness of their cybersecurity software to face the AI tsunami.
Perceptive. Powerful. Harmonious.
To begin crafting a visual identity for Aurascape, I drew inspiration from nature. I began by considering what the company's name and their logo design evoked and how to connect those concepts to the problems that Aurascape solves. The central idea: a tsunami of AI applications is overwhelming traditional cybersecurity. Aurascape offers a device-level solution that enables companies to embrace AI with confidence.
Drawing from the power of the triangle—the core shape in their logo—I developed a monolithic hero image rooted in themes of oceanic force and the steadiness of stone. At its center: calm waters, representing the protection Aurascape provides in the rough waters of AI proliferation.
Pictograms
To represent Aurascape’s ability to provide customers with unprecedented visibility into AI usage, I designed a system of pictograms that evoke the idea of bringing complex activity into focus, while also reinforcing the organic, natural character of the visual identity.
