AWS re:Invent is an annual conference for cloud computing professionals, and a key event for exploring the latest AWS innovations and trends. For this
conference, Clumio's Marketing team embraced a theme focused on re-emerging from the COVID pandemic, with the slogan “Get Backup and Running,”
cleverly referencing both their core data backup service and the broader idea of global recovery. From a design perspective, the brief called for a
Tron-inspired visual identity that aligned with Clumio's newly refreshed brand.
By the event's conclusion, the sales team had secured several million dollars in leads and tripled their potential enterprise-scale clients.