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Rational strategy,
purposeful design,
and impactful words.

Practical Execution
in Parallel with
Strategic Development

I think brands should be built around relevancy. Rigorous research and an inclusive discovery process lead to the most appropriate solutions. Whether I'm crafting a basic visual identity or navigating complex brand positioning, I immerse myself in your business, your process, and your people. Sometimes the most casual conversation can lead to the most impactful idea.

My approach is practical execution in parallel with strategic development. That is how I deliver novel designs with speed and coherence.

  • Research
  • Stakeholder Interviews
  • Workshops
  • Positioning
  • Naming
  • Pillars
  • Tone/Personality
  • Messaging
01
  • Visual Identity
  • Verbal Identity
  • Web Design
  • Print & Packaging Design
  • UI/UX Design
  • Presentation Design
  • Copywriting
  • Motion Design
  • Wayfinding
  • Experiential Design
02
  • Campaign Roadmap
  • Project Team Assembly
  • Creative Briefs
  • Budgeting
  • Feedback & Reviews
03
  • Design Guide
  • Brand Playbook
  • Logo
  • Iconography
  • Typography
  • Slogans & Taglines
  • Website
  • Brochures & Flyers
  • Email & Social Templates
  • Video
04
Working with Ville on our visual identity refresh was a great experience. We were impressed by the speed and quality of his work. Our experience throughout the visual identity project was fantastic. Ville worked with a tight deadline, and communication was excellent. Ville made a long drive to our office to present his initial directions. Ville offers great guidance and feedback, and we quickly learned we could trust his creative direction and skills. The final deliverables were very high quality, and Ville went above and beyond to make sure other agencies and contractors could take his designs and run with them. I look forward to working with Ville on future projects and will absolutely recommend him to others looking for thoughtful, creative, and high-quality design work.
Mark McLaughlin
Director of Business Development | Aurascape
Ville set the stage for us by providing clarity of creative direction and a strategic foundation to hit the ground running. He fostered trust between us and the client for a successful relationship, and the confidence to allocate a substantial budget.
Remy Allis
Principal | Allis Studio