During discovery I found that the most significant differentiator was Towers Crescent’s dual identity: a distinct, self-contained community–"a place within a
place"–and an integral part of the vibrant Tysons Corner area. This duality juxtaposed Towers Crescent both as an escape from the hustle and the center of
I positioned the campus as a premier destination for companies seeking to enhance their culture, offering an environment that combines architectural
prestige, lifestyle, and a sense of community—all within the accessibility of a prime urban hub.
“Tucked Away in the Middle of Everything” captured the unique positioning of Towers Crescent as a private, serene campus connected to the energy and
resources of Tysons Corner. It made an appeal to those seeking balance: exclusivity without isolation.