Valley Oak Partners
Work Performed:
- Collateral design
- Visual identity
- Web design
Valley Oak Partners is a small Silicon Valley real estate investment company founded by three industry veterans that specialize in opportunity-mining for land entitlement deals and real estate developments.
In early 2020 the company was growing fast, adding major deals into their portfolio and it became necessary to create branding to match the caliber of their projects.
The original branding had served its purpose as a company identifier for the three co-founders, but now as the company was adding employees and leasing new offices, it lacked the required professionalism. I was asked to update their marketing materials and upgrade their branding to match the multi-million dollar deals the company was involved in.
Opportunity Developers
During the initial discover phase, the partners described themselves as a business based on seizing opportunities where others see none. I distilled that basis into three integral abilities as foundational for the re-branding effort:
Ability to create value in a complex market environment
Ability to identify opportunities hidden in plain sight
Ability to be agile and adaptive to the market
Valley Oak Partners was known in the industry and internally as VOP, so I designed a bold logo based solely on the initials. Shortening the somewhat staid name also fit the overall position of the company as a nimble and highly entrepreneurial company.
The design execution paid respect to the brand’s original logo and its symbolism of connecting disparate opportunities in complex deal scenarios.
The design execution paid respect to the brand’s original logo
and its symbolism of connecting disparate opportunities in complex deal scenarios.
